{"id":28047,"date":"2023-09-12T19:09:22","date_gmt":"2023-09-12T19:09:22","guid":{"rendered":"https:\/\/webpromall.com\/?p=28047"},"modified":"2023-09-12T19:09:22","modified_gmt":"2023-09-12T19:09:22","slug":"dove-cameron-joins-coach-family-stars-in-new-wear-your-shine-campaign","status":"publish","type":"post","link":"https:\/\/webpromall.com\/celebrity\/dove-cameron-joins-coach-family-stars-in-new-wear-your-shine-campaign\/","title":{"rendered":"Dove Cameron Joins Coach Family, Stars In New Wear Your Shine Campaign"},"content":{"rendered":"
Dove Cameron<\/strong> is a new face of Coach<\/em><\/strong> and she’s starring in the fashion brand’s new campaign!<\/p>\n The 27-year-old singer and actress joins Lil Buck<\/strong>, Youngji Lee<\/strong> and Yanfei Song<\/strong> in the “Wear Your Shine<\/em><\/strong>” campaign, which displays the brand’s new Shine<\/em> collection full of “metallic, sparkle, and expressive bags, ready-to-wear and accessories.”<\/p>\n See more inside…<\/em><\/strong><\/span><\/p>\n The new campaign delivers an uplifting message about conquering self-doubt to radiate in the world of fashion and in one’s personal life. It kicks off with a collection of films featuring the cast confronting their inner critics, depicted as doppelg\u00e4ngers who articulate their self-doubts.<\/p>\n \u201cOur story for Fall is inspired by the attitude of today\u2019s generation and our belief that our heritage can be the foundation for courageous self-expression,\u201d creative director Stuart Vevers<\/strong> shared. \u201cStarting with the codes that define our house, we played with youthful proportions, color and novelty to create pieces that inspire a sense of possibility. \u2018Wear Your Shine\u2019 brings to life the spirit of the collection, as well as our belief that fashion can be a space for people to express themselves.\u201d<\/p>\n \u201cThe campaign\u2019s message was based on an insight we observed about our Generation Z consumers\u2014that, often, it\u2019s an inner voice that keeps them from expressing themselves fully,\u201d Coach<\/em> Global Chief Marketing Officer and North America President Sandeep Seth<\/strong> added. \u201cIt represents the continuation of our journey to not only connect emotionally with our consumers through stories that resonate deeply with them, but to make our brand a platform for their self-expression and the values they care about. \u2018Wear Your Shine\u2019 is the next chapter of our mission to inspire our customers to find the courage to express themselves.\u201d<\/p>\n If you missed it, Dove <\/strong>was just in attendance at the Coach Spring 2024 fashion show <\/em>last week, held during New York Fashion Week<\/em>!<\/p>\n Browse through the gallery to see more photos from the new Coach campaign…<\/em><\/strong><\/p>\n