Tyra Banks Defends Kim Kardashians' SKIMS Photoshoot Amid Backlash

Former America’s Next Top Model judge Tyra Banks has jumped in to defend Kim Kardashian after her latest SKIMS photoshoot divided opinion.

ICYMI, last week Kim Kardashian’s brand SKIMS face backlash on social media over the lack of body diversity in its Fits Everybody range campaign. The range – which comes in nine shades and sizes XXS to 4X – has been designed to, quite literally, fit everybody. But, the four women used to promote the campaign – Tyra Banks, Heidi Klum, Candice Swanepoel and Alessandra Ambrosio – have all modelled for Victoria’s Secret, prompting fans of the brand to question how diverse the For Everybody range really is.

“Introducing Tyra, Heidi, Alessandra and Candice in their first ever joint campaign,” a SKIMS post debuting the range on Instagram read. “Wearing our signature Fits Everybody collection, it doesn’t get more iconic than this.” Within hours the post had racked up over 150k likes, with plenty of positive comments from excited fans. “This is everything!!!!” one person wrote under the Instagram post, with another putting: “This is beyond iconic.” A third person said: “I love this so much!”

On her own Instagram, Kim shared a photo from the campaign with her 298 million followers. “OK so I wasn’t supposed to be in this @SKIMS campaign but I stopped by and jumped in because it was too iconic,” she wrote in the caption, “Introducing Tyra, Heidi, Alessandra and Candice wearing our signature SKIMS Fits Everybody collection.”


A post shared by SKIMS (@skims)

But not everyone welcomed the selection of models used for the campaign. “‘SKIMS fits everybody’ says the photograph of four skinny, conventionally pretty people,” one person tweeted, with another saying: “Not Ms Kim K making a SKIMS Fits Everybody campaign and using only literal super models.”

A third person commented, “I’m losing my mind at the fact SKIMS are promoting their line Fits Everybody by using four supermodels.” As a fourth tweeted: “SKIMS put out a new campaign for their Fits Everybody collection and I’m not sure how these four people represent everybody.” Someone else said, “Nothing says ‘SKIMS Fits Everybody’ like four women who all wear a size six or below.”

“Skims fits everybody” says the photograph of 4 skinny conventionally pretty people https://t.co/nO59PnaHEs

Skims put out a new campaign for their “Fits Everybody” collection and I’m not sure how these four people represent everybody. 🤔 pic.twitter.com/rITr1US9U3

Nothing says “SKIMS Fits Everybody” like 4 women who all wear a size 6 or below https://t.co/6oWgPnjbeQ

Now Tyra, who starred in the shoot, has spoken out against the campaign’s criticism. “This is something I’ve been talking about for decades,” the 48-year-old model said on The Today Show this week. “So, me curvier, me damn near almost 50-years-old in this campaign — I think it is pretty empowering.”

Recalling her ground-breaking appearance as the first Black woman on the cover of Sports Illustrated in 1997, Tyra added: “[Kim] said when I was on the cover of Sports Illustrated, she hadn’t seen boobs that were real and big. She said that that gave her self-esteem for her body. So we had, like, a serious conversation, and I finally said, ‘Let’s do this!'”

Kim replied, “We just had an honest heart-to-heart conversation, and she got to hear what the brand stands for, why I started the brand — and I’m just all about supporting women.”

This is not the first time Kim has come under fire for her brand. In fact, shortly after announcing her venture into the underwear business she was forced to rename the brand due to claims that Kimono (the name she initially settled on) appropriated Japanese culture.

Cosmopolitan UK has reached out to a representative for SKIMS for comment.

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